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Program Advertisements

Advertising in our printed show programs is a meaningful way to connect your business with San Antonio’s vibrant arts community. With programs distributed at every performance across San Pedro Playhouse and Classic Theatre, your message reaches thousands of engaged patrons who value creativity, local business, and cultural connection. Explore ad sizes, rates, and full-season opportunities to find the option that best fits your goals — and join us in supporting live theatre that inspires and unites our community.

Printed Show Program Advertising Opportunities
2026/27 Season — What We do for Love

Russell Hill Rogers Theater AND Classic Theatre —
Full Season Only

Reach San Antonio’s most devoted arts patrons through every printed show program at San Pedro Playhouse, the Russell Hill Rogers Theater and Classic Theatre. With a combined annual audience of over 25,000 engaged theatregoers, this exclusive print advertising opportunity places your message directly in the hands of patrons who value creativity, community, and local connection.

Details

Print only – no digital or web marketing included
Ads run in every printed program for the full 2026/27 season at both theaters
Black-and-white standard; full-color upgrade available for $200
High-res PDF files required; deadlines provided per production

Overview

High-quality printed programs for all Russell Hill Rogers Theater productions (3 total) and all Classic Theatre productions (4 total)
Distributed to an average of 25,000+ patrons per season
Diverse, multigenerational audience with strong support from civic, professional, and family communities
2026/27 Season: What We Do For Love

Little Shop of Horrors | Oct. 2—Nov. 1, 2026, Russell Hill Rogers Theater
Annie | Nov. 27—Dec. 22, 2026, Russell Hill Rogers Theater
It’s a Wonderful Life: A Live Radio Play | Dec. 3—20, 2026, Classic Theatre
The Mountaintop | Jan. 28—Feb. 14, 2027 Classic Theatre
A Chorus Line | Feb. 19—Mar. 21, 2027, Russell Hill Rogers Theater
Edward Albee’s At Home at the Zoo | May 6—30, 2027, Classic Theatre
In the Heights | Jun. 11—Jul. 11, 2027, Russell Hill Rogers Theater
Blithe Spirit | Jul. 29—Aug. 22, 2027, Classic Theatre

Pricing —

Full Season (All 8 shows) — Both Russell Hill Rogers Theater AND Classic Theatre

Back Cover — $5,500

Full Page — $4,500

Half Page — $2,500

Russell Hill Rogers Theater Only —
Full Season or Individual Show Runs

Connect with San Antonio’s vibrant arts community through every printed show program in the Russell Hill Rogers Theater at San Pedro Playhouse. With an annual audience of more than 18,000 engaged patrons, your ad will reach a diverse and loyal audience that supports creativity, connection, and civic engagement.

Details

Print only – no digital or web marketing included
Ads run in every printed program for all shows (3 total) on the Russell Hill Rogers stage for the 2026/27 season
Black-and-white standard; full-color upgrade available for $200
High-res PDF files required; deadlines provided per production

Overview

High-quality printed programs for all Russell Hill Rogers Theater productions (4 total)
Distributed to an average of 6,000+ patrons per show run
Diverse, multigenerational audience with strong support from civic, professional, and family communities
2026/27 Season: What We Do For Love
- Little Shop of Horrors | Oct. 2—Nov. 1, 2026, Russell Hill Rogers Theater
- Annie | Nov. 27—Dec. 22, 2026, Russell Hill Rogers Theater
- A Chorus Line | Feb. 19—Mar. 21, 2027, Russell Hill Rogers Theater
- In the Heights | Jun. 11—Jul. 11, 2027, Russell Hill Rogers Theater

Pricing —

Full Season (4 shows) — Russell Hill Rogers Theater ONLY

Full Page — $3,000

Half Page — $2,000

Individual Show Run — Russell Hill Rogers Theater ONLY

Full Page — $1,000

Half Page — $750

Classic Theatre Only —
Full Season Only

Share your message with a dedicated and thoughtful audience through every printed show program at Classic Theatre. Reaching more than 5,000 passionate theatregoers each season, this opportunity is perfect for businesses and individuals who want to align with meaningful, artist-driven work and a loyal cultural audience.

Details

Print only – no digital or web marketing included
Ads run in every printed program for all shows (4 total) on the Classic Theatre stage for the 2026/27 season
Black-and-white standard; full-color upgrade available for $200
High-res PDF files required; deadlines provided per production

Overview

Intimate, thoughtfully designed printed programs for 4 classic-focused productions
Distributed to 1,200+ patrons per show run
Engaged, arts-minded audience with high reader retention
2026/27 Season: What We Do For Love
- It’s a Wonderful Life: A Live Radio Play | Dec. 3—20, 2026, Classic Theatre
- The Mountaintop | Jan. 28—Feb. 14, 2027 Classic Theatre
- Edward Albee’s At Home at the Zoo | May 6—30, 2027, Classic Theatre
- Blithe Spirit | Jul. 29—Aug. 22, 2027, Classic Theatre

Pricing —

Full Season (4 shows) — Classic Theatre ONLY

Full Page — $2,000

Half Page — $1,000

Ad Specifications

Full-page size: 5” x 8” (vertical), non-bleed
Half-page size: 3.75” x 5” (horizontal), non-bleed
Black-and-white print standard; full-color upgrade +$200 per ad
Preferred file format: high-res PDF
Copy deadline:
- For full season — Oct. 8, 2026
- For individual runs — 2 weeks before opening night

Ready to purchase your ad or need more information? Email development@sanpedroplayhouse.org.